Blog
Guides to heatmaps, session recordings, A/B testing and the rest of conversion work: how each one works, when to use it and how to read the results.
What is a website heatmap?
A heatmap shows where visitors click, move and scroll on a page. Here is how to read one, the main types, and how to use them to fix pages that don’t convert.
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What is a session recording?
A session recording replays one real visit to your website, so you can see exactly where someone got stuck. Here is how it works, what to look for and how privacy is handled.
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What is A/B testing?
A/B testing shows two versions of a page to different visitors and measures which one works better. Here is how a test works, how long to run one and how to read the result.
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What is a conversion funnel?
A conversion funnel lists the steps people take to buy, sign up or book, and shows how many make it through each one. Here is how to build one and use it to find your biggest leak.
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Rage clicks and dead clicks, explained
Rage clicks and dead clicks are signs that something on your site is broken or confusing. Here is what they mean, why they happen and how to fix the ones that matter.
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How to measure a change without an A/B test
Most website changes never get an A/B test. Here is how to tell whether a change helped by comparing before and after properly, so a busy week or a slow month doesn’t fool you.
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