Traffic is steady, but conversions aren’t
Funnels show the step where most visitors drop off. Recordings of those visits show why: a confusing button, a price that appears too late, a form that won’t submit.
Find out why visitors leave, and what makes them stay
Heatmaps, session recordings and A/B tests, shown through the problems they solve. Pick a problem to see how Cuttl handles it, or read the guides to go deeper.
Start with the problem
The questions conversion teams ask most often, and how Cuttl answers each one.
Something is broken, and nobody has reported it
Cuttl detects rage clicks, dead clicks and JavaScript errors, groups them into issues and ranks them by how many visitors they affect, each with recordings of it happening.
Two ideas for a page, and no clear way to choose
Run an A/B test. Visitors are split at random between the current page and the new version, and Cuttl reports which one converts better, and how confident you can be in the result.
Visitors start the form but don’t finish it
Form analytics shows the field where people hesitate or quit, so you know exactly what to shorten, reword or remove.
UsesForm analytics
Slow pages may be costing conversions
Cuttl measures Core Web Vitals for real visitors and shows whether the slowest pages are also the ones people leave.
UsesSite health
A change went live. Did it help?
Not every change needs an A/B test. Cuttl detects the change, compares the weeks before and after against the rest of your site, and reports whether it improved, got worse or is still inconclusive.
UsesChange Impact
The main call to action is being missed
Click and scroll heatmaps show where attention goes on a page, and how far down visitors get before they stop reading.
UsesHeatmaps
More data than time to review it
Cuttl ranks problems by impact, checks whether your fixes worked and sends a short weekly summary. You can also ask Claude or ChatGPT about your visitors directly.
How teams like yours use Cuttl
Different websites, different questions. Here’s where each kind of business usually starts.
Online stores
“Why do people add to cart, then leave?”
- Find the checkout step where shoppers drop off
- Watch recordings of carts that were left behind
- Test product pages, delivery messages and buttons
SaaS and apps
“Why do sign-ups stall after the pricing page?”
- See which plan details people read and which they skip
- Fix the sign-up form field by field
- Test pricing layouts and first-run steps
Service businesses
“Why don’t more visitors book or call?”
- Check people can find the booking button on their phone
- Shorten the contact form where people give up
- See whether a new page brings in more enquiries
Publishers and blogs
“Do readers ever reach the newsletter box?”
- Scroll maps show how far people really read
- Move sign-ups to where the attention is
- Test headlines and layouts
Agencies
“How do I show clients what’s wrong, and what worked?”
- Share recordings and heatmaps of the client’s own site
- Run every client from one plan with unlimited sites
- Report before-and-after results with confidence
Education and courses
“Why do people browse courses but not enrol?”
- Find the course pages people leave from
- Watch where the enrolment form trips people up
- Test course descriptions and how prices are shown
What each tool does
What each one shows, when to use it, and a guide if you want the detail.
What is a heatmap?
A picture of your page coloured by attention. Warm colours show where lots of people click or stop; cool colours show what they skip. A scroll map shows how far down people get before they leave.
- See whether people notice your main button
- Find the point where most readers stop scrolling
- Spot clicks on things that aren’t links
What is a session recording?
A replay of one real visit, like looking over a visitor’s shoulder: where they moved, what they clicked, where they got stuck. Passwords and form entries are hidden automatically.
- Understand why a number dropped, not just that it did
- See the exact moment someone gives up
- Share a clip with your developer or designer
What is an A/B test?
A fair way to compare two versions of a page. Visitors are split at random, so the only difference between the groups is your change, and Cuttl tells you when one version clearly wins.
- Try a new headline, button or layout safely
- Know which version gets more sign-ups or sales
- Roll out the winner to everyone
What is a funnel?
The steps people take to do something, like product page, cart, checkout, paid. A funnel shows how many people make it through each step, so the biggest drop jumps out.
- Find the one step that loses the most people
- Compare phones and computers, or ads and search
- Check a fix made that step better
What are rage clicks and dead clicks?
A rage click is when someone taps the same spot again and again because nothing happened. A dead click is a click on something that does nothing. Both are signs that something is broken or confusing.
- Find broken buttons before customers complain
- See which images people expect to be clickable
- Cuttl groups them into issues and ranks them for you
What is a before-and-after check?
For changes that can’t be split-tested, or pages without the traffic for an A/B test. Cuttl compares the pages you changed with the rest of your site, before and after the change, so a busy week or a slow month doesn’t fool you.
- Works without A/B-test traffic
- Cuttl spots site updates by itself
- You get improved, worse, inconclusive or too early
Your first week with Cuttl
From install to your first findings.
Add one line
Add the Cuttl snippet to your site’s head, or through your site builder’s settings. It takes a few minutes.
Watch it fill in
Recordings and heatmaps start as soon as visitors arrive. There’s nothing to set up page by page.
See what’s wrong
Cuttl flags problems like broken buttons or a form people quit, ranked by how many visitors they affect.
Fix it, then check
Make a change, then test it against the old version, or let Cuttl compare before and after.
Frequently asked questions
Marketing, product, growth and CRO teams, from businesses with one site to agencies and companies running many. Installing it is one line of code, and every finding comes with the evidence behind it and a ranking of what to fix first.
A heatmap is a picture of a web page coloured by attention: warm colours where many visitors click or linger, cool colours where they don’t. A scroll heatmap shows how far down the page people get before they leave.
A session recording replays one visit, showing where a visitor clicked, scrolled and got stuck. Cuttl hides form entries by default, never stores IP addresses, and doesn’t record login, checkout or payment pages.
An A/B test shows two versions of a page to different visitors at random and measures which one gets more people to sign up, book or buy. Because the split is random, the difference comes from your change.
Heatmaps and recordings are useful from your first visitors. A/B tests need more traffic to give a clear answer, and Cuttl’s planner tells you how long a test would take. For lower-traffic pages, Cuttl compares before and after instead.
Any website where you can add a line of code to the page: online stores, SaaS apps, booking sites, blogs, course sites and more. Single-page apps built with React, Vue or Next.js work too.