# Find out why visitors leave, and what makes them stay. > How online stores, SaaS, service businesses, publishers and agencies use heatmaps, session recordings and A/B tests to fix what stops visitors. Source: https://cuttl.io/use-cases/ · Last updated: 2026-10-19 Pick the problem that sounds like your site. Each one shows how to find the cause and check that the fix worked. ## Start with the problem. The questions conversion teams ask most often, and how Cuttl answers each one. ### Traffic is steady, but conversions aren’t Funnels find the step where visitors drop off. Recordings show why. ### Something is broken, and nobody has reported it Rage clicks, dead clicks and errors, ranked by severity, with how many sessions each affects. ### Two ideas for a page, and no way to choose Run an A/B test and see which version converts better. ### Visitors start the form but don’t finish it See the exact field where people hesitate or quit. ### Slow pages may be costing conversions Core Web Vitals from real visitors, next to the pages they leave. ### A change went live. Did it help? Cuttl compares before and after, no A/B test needed. ### The main call to action is being missed Heatmaps show where attention goes and where reading stops. ### More data than time to review it Problems ranked by severity, plus answers in Claude or ChatGPT. ## What each tool does. What each one shows, when to use it, and a guide if you want the detail. ### What is a heatmap? A picture of your page coloured by attention. Warm colours show where lots of people click or stop; cool colours show what they skip. A scroll map shows how far down people get before they leave. ### What is a session recording? A replay of one real session, like looking over a visitor’s shoulder: where they moved, what they clicked, where they got stuck. Passwords and form entries are hidden automatically. ### What is an A/B test? A fair way to compare two versions of a page. Visitors are split at random, so the only difference between the groups is your change, and Cuttl tells you when one version clearly wins. ### What is a funnel? The steps people take to do something, like product page, cart, checkout, paid. A funnel shows how many people make it through each step, so the biggest drop jumps out. ### What are rage clicks and dead clicks? A rage click is when someone taps the same spot again and again because nothing happened. A dead click is a click on something that does nothing. Both are signs that something is broken or confusing. ### What is a before-and-after check? For changes that can’t be split-tested, or pages without the traffic for an A/B test. Cuttl compares the pages you changed with the rest of your site, before and after the change, so a busy week or a slow month doesn’t fool you. ## How stores, SaaS sites and agencies use Cuttl. An online store and a SaaS site lose visitors at different steps, so each starts in a different place. ### Online stores “Why do people add to cart, then leave?” - Find the checkout step where shoppers drop off - Watch recordings of carts that were left behind - Test product pages, delivery messages and buttons ### SaaS and apps “Why do sign-ups stall after the pricing page?” - See which plan details people read and which they skip - Fix the sign-up form field by field - Test pricing layouts and first-run steps ### Service businesses “Why don’t more visitors book or call?” - Check people can find the booking button on their phone - Shorten the contact form where people give up - See whether a new page brings in more enquiries ### Publishers and blogs “Do readers ever reach the newsletter box?” - Scroll maps show how far people really read - Move sign-ups to where the attention is - Test headlines and layouts ### Agencies “How do I show clients what’s wrong, and what worked?” - Share recordings and heatmaps of the client’s own site - Run every client site from one workspace, with client logins on Max - Report before-and-after results with confidence ### Education and courses “Why do people browse courses but not enrol?” - Find the course pages people leave from - Watch where the enrolment form trips people up - Test course descriptions and how prices are shown ## Your first week with Cuttl. From install to your first findings. ### Add the Cuttl Tag Paste the Cuttl Tag into your site’s head, or through your site builder’s settings. It takes a few minutes. ### Watch it fill in Recordings and heatmaps start as soon as visitors arrive. There’s nothing to set up page by page. ### See what’s wrong Cuttl flags problems like broken buttons or a form people quit, ranked by severity, with how many sessions each affects. ### Fix it, then check Make a change, then test it against the old version, or let Cuttl compare before and after. ## Frequently asked questions ### Who is Cuttl for? Marketing, product, growth and CRO teams, from businesses with one site to agencies and companies running many. Installing it means adding the Cuttl Tag, a short piece of code, and every finding comes with the evidence behind it and a ranking of what to fix first. ### What is a heatmap? A heatmap is a picture of a web page coloured by attention: warm colours where many visitors click or linger, cool colours where they don’t. A scroll heatmap shows how far down the page people get before they leave. ### What is a session recording, and is it private? A session recording replays one session, showing where a visitor clicked, scrolled and got stuck. Cuttl hides form entries by default, never stores visitors’ IP addresses, and doesn’t record login, checkout or payment pages. ### What is an A/B test? An A/B test shows two versions of a page to different visitors at random and measures which one gets more people to sign up, book or buy. Because the split is random, the difference comes from your change. ### How many visitors do I need? Heatmaps and recordings are useful from your first visitors. A/B tests need more traffic to give a clear answer, and Cuttl’s planner tells you how long a test would take. For lower-traffic pages, Cuttl compares before and after instead. ### What kinds of websites does Cuttl work on? Any website where you can add the Cuttl Tag to the page’s head: online stores, SaaS apps, booking sites, blogs, course sites and more. Single-page apps built with React, Vue or Next.js work too. ## Find what stops your visitors this week. Add the Cuttl Tag. Heatmaps and recordings start with the next session.