# Get more Shopify shoppers to checkout > See where Shopify shoppers drop off before checkout, watch the sessions behind it, and A/B test the fix. No app to install, just your theme. Source: https://cuttl.io/industries/shopify/ · Last updated: 2026-10-30 See where shoppers stop before the checkout button, watch those sessions, and test a fix on your theme before you roll it out. Cuttl adds heatmaps, session recordings and A/B testing to a Shopify store without an app. Paste the Cuttl Tag into theme.liquid, and it covers your product, collection and cart pages up to the checkout button. Funnels show where shoppers stop, recordings show why, and A/B tests show which version gets more of them to checkout. ## Where Shopify stores lose shoppers. Each of these happens before checkout, on the pages your theme controls. ### Carts fill up, but few reach checkout A funnel from product page to the checkout button shows which step loses the most shoppers. ### Product pages get views but few add-to-carts Scroll maps show whether shoppers reach the price, variants, reviews and delivery details. ### A variant picker or app widget stops working Rage clicks, dead clicks and errors on your theme, ranked by how many shoppers they affect. ### A new theme or app changes conversion overnight Cuttl spots site updates and compares those pages before and after, so you know what changed. ### Phone shoppers convert worse than desktop Filter heatmaps and recordings by device to see what mobile shoppers miss. ### Collection pages bury the best sellers Click maps show which products and filters shoppers use, and which they scroll past. ## How a Shopify store finds and fixes a drop-off. ### Find the step that loses shoppers Set goals for add to cart and checkout started, then build a funnel from them. Funnels run on data you already have, so a new funnel covers past visitors too. ### Watch what happened before they left Recordings replay real shopper sessions with idle time skipped. The timeline marks rage clicks, errors and the moment someone reaches checkout or leaves. ### Test the fix on your theme Turn the problem you found into an A/B test, with the evidence attached. Change text, images, buttons and layout on product, collection and cart pages in the visual editor, or use your own CSS and JavaScript. ### Roll out the winner, and check it stays fixed Roll a clear winner out to every shopper with a small holdout. Cuttl keeps watching the original issue, marks it fixed once the clean sessions can’t be chance, and reopens it if a theme update brings it back. ## Built for how Shopify stores work. ### No app, no app permissions The Cuttl Tag goes into theme.liquid. Nothing to install from the App Store, and no access to your Shopify admin. ### Light on your store The Cuttl Tag is under 1.7 KB, loads the rest in the background and never blocks the page. ### Sale traffic, kept apart Filter by channel, campaign, UTM or landing page to compare sale-day shoppers with regular ones. ### Bots out of your numbers Bots and AI agents we detect stay out of your reports, and those bots never count toward your plan. ## Your first week with Cuttl on Shopify. ### Paste the Cuttl Tag In Online Store → Themes → Edit code, paste it into theme.liquid just after the head tag. It takes about five minutes. ### Set your goals Mark add to cart and the checkout button as goals, then build a funnel from them. ### Find the biggest drop Open the step that loses the most shoppers and watch the recordings behind it. ### Test one fix Draft an A/B test from that issue and measure it in shoppers who start checkout. ## Shopify questions ### Does Shopify have heatmaps built in? Shopify Analytics has a heatmap view of sales by hour and day, or by product and channel. It doesn’t show where shoppers click or scroll on your store pages. Cuttl adds click, scroll, hover and zone heatmaps for those pages. ### Do I need to install a Shopify app? No. You paste the Cuttl Tag into your theme’s theme.liquid file, so there’s no app to install and no app permissions to grant. ### Can Cuttl see Shopify’s checkout pages? No. Shopify doesn’t run theme code on checkout pages, so Cuttl covers your store up to the checkout button. Set a goal on that button to count how many shoppers start checkout. ### How do I run an A/B test on Shopify? Add the Cuttl Tag, open the visual editor on a product, collection or cart page, and change the text, images, buttons or layout. Pick a goal such as add to cart or checkout started, and Cuttl shows which version gets more shoppers there. ### Will Cuttl slow down my Shopify store? The Cuttl Tag is under 1.7 KB, loads the rest in the background and never blocks the page. A/B tests are flicker-free, so shoppers don’t see the original page switch to the variant. ### Does it work with any Shopify theme? Yes. Every Shopify theme has a theme.liquid file. After you change or update your theme, check that the Cuttl Tag is still there. ### Is there a free plan for Shopify stores? Yes. The Free plan covers one active site and up to 5,000 unique visitors a month, with heatmaps, recordings and A/B tests. Bots we detect never count toward it. Comparing tools? See Cuttl vs Contentsquare, Cuttl vs Microsoft Clarity, Cuttl vs Mouseflow, Cuttl vs Lucky Orange and Cuttl vs Crazy Egg. ## Find where your Shopify shoppers stop this week. Paste the Cuttl Tag into your theme, and your first funnels, heatmaps and recordings start filling in from the next session.