Journey Insights
Journey Insights shows how people really use your site: what they click, how far they scroll and the moment they give up. Cuttl flags the problems for you, so you know what to fix first.
What you get
Heatmaps tell you what happens on a page. Recordings show you why. Cuttl connects them and points you to the problems worth fixing.
See which parts of a page get attention and which get ignored. Compare heatmaps by device, traffic source or segment, and for each version of an A/B test.
Watch real visits from the first page to the last click. Jump straight to the moment something went wrong instead of watching the whole thing.
Cuttl watches every visit for signs of frustration and groups them into issues, so you don’t have to hunt through recordings to find them.
Build a funnel from any pages or events and see which step loses the most people. For forms, see the field that makes visitors give up.
Ask visitors what got in their way, then watch exactly what they did before they answered.
See how slow pages and front-end errors affect conversion, so you fix the ones visitors actually run into.
Slice any report by who your visitors are and where they came from. Or just ask your AI assistant.
Included in every plan, on every site.
HeatmapsClick, scroll and movementSession recordingsEvery visit, idle time skipped
Rage and dead clicksDown to the elementIssue detectionGrouped and ranked for youFunnelsStep-by-step drop-off
Form analyticsDrop-off for every fieldFeedback and NPSLinked to each visitSite healthSpeed, errors and uptime
SegmentsAny device, channel or attribute
Visitor historyEvery session from one visitor
Traffic qualityPeople, bots and AI agents apartAI answersClaude, ChatGPT and Gemini via MCPPrivacy, page speed and access to your data, handled from the first day.
Private by defaultForm inputs are masked, IP addresses are never stored, and with a consent mode on, nothing that identifies a visitor is saved before they agree.
Light on your pagesThe snippet loads asynchronously and records changes to the page rather than video, so it stays out of your visitors’ way.
Your data, whenever you want itExport sessions, clicks, events and conversions as CSV or NDJSON, or pull them through the REST API, with no row limit.
Web Experiments runs A/B tests from the same snippet. Turn any issue into a test idea with its recordings attached, then see which version converts better.
Journey Insights is Cuttl’s behaviour analytics product. It combines click, scroll and movement heatmaps, session recordings, frustration signals such as rage and dead clicks, funnels, form analytics, feedback and site health, so you can see where visitors get stuck and why.
A heatmap shows where visitors click, move and scroll on a page, using colour from cool to hot. Cuttl builds click, scroll and movement heatmaps for your pages automatically, and you can filter them by device, traffic source, segment or A/B test variant.
A session recording replays one visitor’s visit: their clicks, scrolling and page changes, with form inputs masked. Cuttl records the structure of the page rather than video, so replays stay sharp and light, and the timeline marks rage clicks, errors and conversions.
A rage click is several fast clicks on the same spot, usually because something didn’t respond. A dead click is a click that changes nothing on the page. Cuttl detects both, groups them into issues and links each one to the recordings that show it.
The snippet loads asynchronously, so it doesn’t block your page from rendering. Recordings capture changes to the page rather than video, which keeps the data it sends small.
Form inputs are masked by default, IP addresses are never stored, and you can mask or block any element on the page. With a consent mode turned on, nothing that identifies a visitor is stored until they consent. Bots and AI agents are filtered out of reports.
Yes. Route changes made with pushState and popstate are tracked as new page views automatically, so frameworks such as React, Vue and Next.js work without extra setup.
Yes. Journey Insights and Web Experiments share one snippet, so every variant of a test gets its own heatmaps and recordings.
Only if you connect them. Cuttl has a built-in MCP server, so Claude, ChatGPT or Gemini can answer questions about your visitors, pages and issues once you create an API key for them.