# Heatmap and A/B testing guides

> Guides to heatmaps, session recordings, A/B testing, funnels, rage clicks and measuring website changes, from the team behind Cuttl.

Source: https://cuttl.io/blog/ · Last updated: 2026-10-19

How to find what stops visitors converting, and test what fixes it.

## What is form analytics? Find the field where visitors give up

Form analytics shows which field visitors hesitate on, refill or leave at. Learn the metrics, how to read them and how to fix the field that costs you sign-ups.

## Hotjar alternatives that also test your fixes

## What is a holdout group, and why keep one after you ship a test?

## What is the flicker effect in A/B testing, and how do you stop it?

## What is bounce rate? How it’s measured and what to do about it

## Core Web Vitals and conversions: how page speed affects your conversion rate

## What is an MCP server? How AI assistants connect to your tools

## A/B testing with low traffic: how to get answers you can trust

## What’s new in Cuttl: active session time, AI setup and 16 other updates

## What is a dead click? How to find and fix them

## Likelihood to convert: find the sessions that nearly converted

## How long to run an A/B test, and how to work it out

## New in heatmaps: live pages, first clicks, saved views and exports

## Minimum detectable effect: what it is and how to set it

## Cross-domain A/B testing: count the sale on the other site

## Split URL testing: what it is and how to run one

## Multivariate testing: how it works and when to use it

## Sample ratio mismatch: how to spot it and what to do

## Exit-intent pop-ups, sticky bars and widgets you can A/B test

## Heatmap examples: six patterns and what to do about each

## What is sequential testing?

## Heatmaps for dropdown menus, tabs and accordions

## What is multi-armed bandit testing?

## A/B test targeting, results by segment and approvals before launch

## What is statistical significance in A/B testing?

## MCP analytics: ask Claude or ChatGPT about your website visitors

## What is a scroll map?

## What happened to Hotjar?

## What is a click map?

## What is a website heatmap?

## What is a session recording?

## What is A/B testing?

## What is a conversion funnel?

## Rage clicks and dead clicks, explained

## How to measure a change without an A/B test

## Try it on your own site.

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